Why We’ll Never Use Fillers, By-Products, or Preservatives – Ever

At Woof N’ Whisker, we’re driven by one simple belief: your pet’s body deserves real, functional food—nothing less. That’s why you’ll never find fillers, meat by-products, or preservatives in any of our formulas. Not now, not ever.

What Are Fillers & By-Products?

Most commercial pet foods rely on the following:

• Fillers like corn, wheat, or soy—cheap ingredients that add bulk, not nutrition
  

• Meat by-products—leftover parts not fit for human consumption
  

• Synthetic preservatives to extend shelf life, often at the expense of digestion and wellbeing
  

These ingredients aren’t included because they’re good for pets—they’re included to cut costs and increase margins.

“When I first read the label on commercial dry food, I thought—how is this allowed?”

That moment of realisation is what inspired our founder to start from scratch, formulating food based on what truly supports the body.

The Impact on Pet Health

Over the years, we’ve seen too many pets suffer from:

• Chronic tear stains
  

• Recurring digestive problems
  

• Low energy and dehydration

• Skin irritation and dull coats
  

Many of these issues didn’t improve with medication, but they did improve when the food changed.

What We Use Instead

Every ingredient in Balance Flake and Purfect Flake is:

• Human-grade and whole
  

• Carefully selected for bioavailability and nutrient density
  

• Free from artificial additives, synthetic nutrients, and unnecessary binders
  

This isn’t about trends—it’s about supporting the body in the most natural way possible.

“The body builds health from real food. That’s how cells are made, how strength returns, how pets thrive.”

Real Food. Real Healing.

We don’t believe in feeding anything we wouldn’t eat ourselves. That’s our standard. Whether your pet needs daily support or just a boost when they’re feeling low, our formulas offer clean, trusted nutrition with no unwanted extras.

• No cheap fillers
  

• No synthetic preservatives
  

• No meat by-products—ever
  

Your pet’s health isn’t optional. Their food shouldn’t be either.

At Woof N’ Whisker, we feed with purpose—always.